When writing ad copy, focus on a single unique selling point or number-one user benefit. Something that makes you different from your competition. Relate that to the rest of the copy you want to feature. Eliminate dead weight or overused statements from your copy, such as: For all your . . . . needs. Quality . . . . supplies. All work done by skilled professionals. Professionally designed and supervised. The perfect gift for any occasion. Modernize to economize. You've got to see it to believe it.
Do you find yourself coming up with great ideas, but lack the ability to put them into action? Here's an easy system that will save time and bring your most productive ideas to life. 1.) Write ideas on Paper. If ideas come to you sporadically, then keep a memo pad with you at all times. It may be easiest to have a brainstorming session to write your ideas all at once. I call this the INCEPTION phase. 2.) Choose three to six of the most promising ideas. Those are the ideas you'll concentrate on and let the rest of your ideas go "for now." Do not try to work on too many ideas that you don't do justice to any ONE of them. When choosing the most promising ideas, use your best judgement "for now." DON'T WORRY IF ITS NOT GOOD JUDGEMENT AT THIS POINT . . . just do it. I call this the BIRTH phase.