Take the initiative to make follow-up contact. Determine whether a phone or personal meeting is called for (if it's a complex decision — set an appointment). When you call, make sure it is a good time for the person to talk. If it is not, schedule a more appropriate time. Think service, not sales - focus your attention on what the client needs. Find out as much as you can about the results the person is seeking. Welcome all questions — Act in their best interest and give them straight answers. Understand before you answer. Also ask them questions, so you can tailor their needs. Know your competition - be prepared not only to address questions about your product or service specifically, but to demonstrate how it compares to others, what trends it reflects
If it's true what experts say, that it takes an average individual three times exposure to a company to notice them and another seven times to buy, then it would appear that exposure is one of the most important elements to the success of a company. What better way to gain mass exposure than by setting up "shop" at trade shows where, in some areas as many as 60,000 buyers will view your company first-hand. True, trade shows and exhibitions require a considerable amount of preparation. In fact, preparation can take anywhere from several weeks to six months or more. But the reward your company will reap will be worth it.