When I wasn’t working on rebuilding our business, I took the time to calculate costs for each manner of client acquisition and then relate it to retained clients to determine a cost for each sale. From those numbers came clear principles of the most effective marketing that I practice to this day.
1.) Give the consumer more than he/she expected - do not let them know ahead of time or it won't be unexpected. © Redbaron | Dreamstime.com *** 2.) Provide belief-raising, doubt-reducing information. Assure them they have gotten quality items at a good price. *** 3.) Reinforce in your advertising-for those whom have already purchased from you will be listening. ***
Newsletters are wonderful tools for keeping in touch with your customers and potential customers. They allow you the opportunity to communicate the most information to the best possible market for your product and/or service. Even if it's to keep your customers from forgetting about you, it's a good idea to keep reminding them, and to let them know the new things you've added. It's also a good way to show off projects you've been working on. But most of all make it informational and focus on the things that are important to your readers. As an example,
I am a firm believer that if you give even 80% effort you will be in the top 10% or higher in customer service. Don't be intimidated by anything or anyone as your competitors will have just as many insecurities as the next business. If you would like to ensure to keep customers coming back, stay focused and follow through on these seven simple ways. Deliver on time. Make deadlines you are sure you can meet, then see if you can beat them. Coming in ahead of time will be a delightful surprise. Solicit feedback - always inquire to make sure the customer is pleased. Make it right — do whatever it takes to compensate your customer. Give preferential treatment. Let your regular customers know they come first! When possible exclude them from price hikes.
Take the initiative to make follow-up contact. Determine whether a phone or personal meeting is called for (if it's a complex decision — set an appointment). When you call, make sure it is a good time for the person to talk. If it is not, schedule a more appropriate time. Think service, not sales - focus your attention on what the client needs. Find out as much as you can about the results the person is seeking. Welcome all questions — Act in their best interest and give them straight answers. Understand before you answer. Also ask them questions, so you can tailor their needs. Know your competition - be prepared not only to address questions about your product or service specifically, but to demonstrate how it compares to others, what trends it reflects