Take the initiative to make follow-up contact. Determine whether a phone or personal meeting is called for (if it's a complex decision — set an appointment). When you call, make sure it is a good time for the person to talk. If it is not, schedule a more appropriate time. Think service, not sales - focus your attention on what the client needs. Find out as much as you can about the results the person is seeking. Welcome all questions — Act in their best interest and give them straight answers. Understand before you answer. Also ask them questions, so you can tailor their needs. Know your competition - be prepared not only to address questions about your product or service specifically, but to demonstrate how it compares to others, what trends it reflects
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