Newsletters are wonderful tools for keeping in touch with your customers and potential customers. They allow you the opportunity to communicate the most information to the best possible market for your product and/or service. Even if it's to keep your customers from forgetting about you, it's a good idea to keep reminding them, and to let them know the new things you've added. It's also a good way to show off projects you've been working on. But most of all make it informational and focus on the things that are important to your readers. As an example,
If it's true what experts say, that it takes an average individual three times exposure to a company to notice them and another seven times to buy, then it would appear that exposure is one of the most important elements to the success of a company. What better way to gain mass exposure than by setting up "shop" at trade shows where, in some areas as many as 60,000 buyers will view your company first-hand. True, trade shows and exhibitions require a considerable amount of preparation. In fact, preparation can take anywhere from several weeks to six months or more. But the reward your company will reap will be worth it.