Get your money's worth when running your advertisement by capturing everyone's attention. Below are a few suggestions to get a jump-start on your marketing efforts. 1. Frequency. Create your ad so that it is shorter, but ran more often. 2. Begin your ad/commercial with your pre-processed word and logo. They should appear at the same time and within the first 1-1/2 seconds into the commercial. What is a Pre-processed Word? Pre-processing is putting your logo with a word - the word being first (thus the term pre-process). Example:
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