Do you find yourself needing to be offered the chance to win vacations, automobiles, cash or prizes in order to become motivated? Or do you find receiving threats of being fired more effective? Which ever you choose, both are legitimate motivators. One is known as a "toward" motivator; meaning, to work toward something, such as a new automobile or a trip to Europe. The other is known as an "away" motivator; meaning, to work away from something, such as debt or death.