When implementing changes in your company below are two important facts that will help you to be empowered throughout the process. 1) Create leverage by developing a new technique in your industry or field of expertise. Discover a new way to do things, a formula, or a new system such as the McDonald’s franchise. The McDonald’s franchise is controlled by rules so precise it’s practically a piece of software. When you have a system in place that is efficient and productive, you will be empowered.
Get your money's worth when running your advertisement by capturing everyone's attention. Below are a few suggestions to get a jump-start on your marketing efforts. 1. Frequency. Create your ad so that it is shorter, but ran more often. 2. Begin your ad/commercial with your pre-processed word and logo. They should appear at the same time and within the first 1-1/2 seconds into the commercial. What is a Pre-processed Word? Pre-processing is putting your logo with a word - the word being first (thus the term pre-process). Example: