When I wasn’t working on rebuilding our business, I took the time to calculate costs for each manner of client acquisition and then relate it to retained clients to determine a cost for each sale. From those numbers came clear principles of the most effective marketing that I practice to this day.
When creating fun and engaging new techniques or systems, organize fun ways to execute it such as with charts, plans, graphs, photos, events, games (mental or physical), schedules, tricks, tips, groups, support, forms, or procedures. Most importantly create it for your customers, and about your customers.
I am a firm believer that if you give even 80% effort you will be in the top 10% or higher in customer service. Don't be intimidated by anything or anyone as your competitors will have just as many insecurities as the next business. If you would like to ensure to keep customers coming back, stay focused and follow through on these seven simple ways. Deliver on time. Make deadlines you are sure you can meet, then see if you can beat them. Coming in ahead of time will be a delightful surprise. Solicit feedback - always inquire to make sure the customer is pleased. Make it right — do whatever it takes to compensate your customer. Give preferential treatment. Let your regular customers know they come first! When possible exclude them from price hikes.
Thinking about marketing your business, but not sure which means or marketing will give the best results for your line of business? Consider the chart below which outlines favorable marketing methods if you sell Products or Services to Businesses: **** Greatest Probability of Marketing Success ** Good Probability of Marketing Success * Medium Probability of Marketing Success
As a business owner, manager or salesperson, you should constantly be on the lookout for "gatekeepers" to send business your way. What is a gatekeeper? A gatekeeper is a person who knows many other persons of whom they could refer to you for business or vice-versa. © Andrey Kiselev | Dreamstime.com Possible gatekeepers are