It’s not just a sign . . . It’s an Investment! Signs are the most efficient, effective, and consistent revenue generating marketing device for small and medium size businesses. They are on the job for you 24/7. Signs also cost significantly less per thousand viewers than any other media. Period. But before you rush out and stick up a sign, consider these quick and easy sign strategies to help maximize your sign buying power.
When I wasn’t working on rebuilding our business, I took the time to calculate costs for each manner of client acquisition and then relate it to retained clients to determine a cost for each sale. From those numbers came clear principles of the most effective marketing that I practice to this day.
The primary requirements of the client of yesteryear and today are that the advertisement be inexpensive and have attention-getting visual appeal. One of the secrets of good layout is not to inundate viewers with too much information. I. PRIORITIZE Start by prioritizing copy. Use one major heading, and several secondary headings. Give top priority to the text you want people to remember and talk about, such as; the name of your product, project, or sale. Therefore, make your name secondary, unless
RJ's Signs & Designs, LLC offers a clean and inexpensive alternative to painted lettering. Rather than masking, mixing, painting; then waiting for the paint to dry, RJ's Signs & Designs offers computer cut vinyl graphics. The vinyl has an adhesive backing for installation to virtually any non-porous surface, and even some porous surfaces, within reason. Once applied, vinyl lettering can be pressure washed without losing .its adhesive. The vinyl works great for seasonal watercraft, as shown in pictures below.
Whether you're dressing up race cars, passenger vehicles or semi trailers, people who work with vinyl say it only takes a few steps to ensure a good, tight application. Step #1 CLEAN THE SURFACE The best way to ensure a good vinyl application is to apply the film to a surface that's as clean as possible. Just as with paint, good surface preparation is a must. Make sure it's clean and free of grease and oil, as well as what ever else might be on the surface. In most cases, that means first attacking the application surface with a
Thinking about marketing your business, but not sure which means or marketing will give the best results for your line of business? Consider the chart below which outlines favorable marketing methods if you sell Products or Services to Businesses: **** Greatest Probability of Marketing Success ** Good Probability of Marketing Success * Medium Probability of Marketing Success
Thinking about marketing your business, but not sure which means or marketing will give the best results for your line of business? Consider the chart below which outlines favorable marketing methods if you sell Products or Services to Consumers: **** Greatest Probability of Marketing Success ** Good Probability of Marketing Success * Medium Probability of Marketing Success
The use of vinyl material in the fabrication of graphics and lettering remains to be unknown or understood by many. Therefore, RJ's goal is to inform, educate and update the public in the greater Green Bay area of vinyls' myriad advantages. Below are just a few benefits of using vinyl material for graphics and lettering. If you have any further questions regarding vinyl graphics or lettering, please call us at RJ's Signs & Designs. Eliminates "down-time" of waiting for paint to dry. Vinyl is the "GREEN CHOICE, "meaning there is no release of VOC's during cutting or application. Vinyl is odorless and non toxic. Vinyl can be owner-applied for greater cost effectiveness.
Would you consider lettering your company vehicle with a garden hose, traffic cone or doormat? Of course not. Yet polyvinylchloride, or pvc, the same plastic that's used to manufacture garden hoses, traffic cones and doormats is also used to fabricate rolls of thin vinyl film for lettering an endless variety of surfaces.
Here is a list of some of the backing material used for back-lit signs. • CONTINUOUS CAST ACRYLIC - Such as econo-Acrylic are well suited for many sign applications. They offer easy handling and high optical characteristics. The approximate cost of a 4' x 8' .118" thick sheets is $69.00. • CELL CAST ACRYLIC - Is weather impact resistant, light weight, formable and offers optically clear transparency. Approximate cost of a4'x8' .118" thick sheet is $110.00. LUMASITE, a material similar to that of cast acrylic, offers a combination of strength and rigidity which permits fabrication techniques common to aluminum or sheet metal forming. The approximate cost of a 4' x 8' .090" thick sheet of LUMASITE is $104.00.
If the choice of what backing material confuses you, well it should because the choices are unlimited. This time, instead of straight answers, you want substrate answers. Therefore, I have comprised a list of information on the most used backing to help ease the decision making process.