What’s your Secret to Success?
A recent survey showed there’s no single success secret. These are just a few ideas from businesses surveyed.
• Customer satisfaction (23%) This was the largest single category of responses. “Do unto customers as they would have it done unto them.”
• Word of mouth/referrals (17%) Respondents regard these important to their success. “Delivering the service and then going beyond expectations yields wonderful referrals. This is the best and cheapest advertisement you can get.”
• Marketing planning and Knowledge (13%) Manufacturing people view knowledge and planning as key ways to gain new business and maintain relationships. “Knowing your customers and your market enables you to deliver the service they want and need.”
• Advertising and promotion (11%) Manufacturing and retail respondent value results provided through advertising and promotion in addition to customer satisfaction and planning.
What is your plan for business success?