Who are Your Gatekeepers?


As a business owner, manager or salesperson, you should constantly be on the lookout for “gatekeepers” to send business your way.

What is a gatekeeper? A gatekeeper is a person who knows many other persons of whom they could refer to you for business or vice-versa.

© Andrey Kiselev | Dreamstime.com

Possible gatekeepers are business owners, salespersons, lawyers, lenders, financial advisors, or anyone else who is involved with the public and has a large sphere of influence. So get to know gatekeepers personally and stay in contact with them.




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