Who are Your Gatekeepers?

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As a business owner, manager or salesperson, you should constantly be on the lookout for “gatekeepers” to send business your way.

What is a gatekeeper? A gatekeeper is a person who knows many other persons of whom they could refer to you for business or vice-versa.

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Possible gatekeepers are business owners, salespersons, lawyers, lenders, financial advisors, or anyone else who is involved with the public and has a large sphere of influence. So get to know gatekeepers personally and stay in contact with them.

 

 

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