Who are Your Gatekeepers?
As a business owner, manager or salesperson, you should constantly be on the lookout for “gatekeepers” to send business your way.
What is a gatekeeper? A gatekeeper is a person who knows many other persons of whom they could refer to you for business or vice-versa.
Possible gatekeepers are business owners, salespersons, lawyers, lenders, financial advisors, or anyone else who is involved with the public and has a large sphere of influence. So get to know gatekeepers personally and stay in contact with them.